The Best Marketplaces to Sell Your Digital Products in 2025 (Gumroad, Payhip, Etsy & More)
Discover the best platforms to sell digital products in 2025. Compare features, fees, and ideal use-cases for Gumroad, Payhip, Etsy, Podia, and more.
Introduction
The digital product economy is booming—and if you're ready to cash in, choosing the right marketplace is crucial.
With platforms like Gumroad, Payhip, Etsy, and Podia evolving rapidly, 2025 offers better tools and visibility than ever. But where should you sell?
This guide compares top marketplaces based on:
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Features
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Fees
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Best use cases
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Pros & cons
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Payment options
1. Gumroad – Best for Creators Who Want Simplicity
🔹 Ideal for:
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eBooks, Notion templates, design assets, online courses
🔹 Features:
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Instant delivery
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Subscription support
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Affiliate options
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Customizable product pages
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Email marketing built-in
🔹 Fees:
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10% platform fee + Stripe/PayPal fees
🔹 Pros:
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Easy to use, clean UI
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No monthly cost
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Great for beginners and indie creators
🔹 Cons:
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Limited design customization
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Higher fees than others if you’re selling a lot
2. Payhip – Great for Flexibility + Low Fees
🔹 Ideal for:
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Digital downloads, coaching services, memberships
🔹 Features:
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Zero monthly fee plan
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VAT MOSS support
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Coupons, pay-what-you-want pricing
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EU-friendly compliance
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Upselling & cross-selling
🔹 Fees:
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Free plan: 5% transaction fee
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Plus plan: $29/month (2% fee)
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Pro plan: $99/month (0% fee)
🔹 Pros:
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Super flexible
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Professional storefront
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Excellent pricing control
🔹 Cons:
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Basic analytics
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Less marketplace traffic than Etsy or Gumroad
3. Etsy – Best for Digital Products With Visual Appeal
🔹 Ideal for:
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Printable planners, art, SVGs, templates
🔹 Features:
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Built-in audience
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SEO-friendly marketplace listings
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Powerful review system
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Etsy Ads for exposure
🔹 Fees:
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$0.20 per listing + 6.5% transaction fee + 3%+ payment fee
🔹 Pros:
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Massive traffic
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Great for niche markets (planners, journals)
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Easy to scale
🔹 Cons:
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Strict policies
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Hard to stand out without ads
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Limited customization
4. Podia – Ideal for Courses and Memberships
🔹 Ideal for:
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Online courses, digital bundles, coaching offers
🔹 Features:
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Course hosting
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Webinars
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Digital downloads
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Custom website builder
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Email marketing
🔹 Fees:
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Starts at $0/month (with 10% fee)
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Paid plans: $39 to $89/month (0% fee)
🔹 Pros:
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All-in-one platform
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Great UX for learners
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No coding required
🔹 Cons:
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Monthly fee for serious sellers
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Limited design flexibility on lower plans
5. Ko-fi Shop – Best for One-Time Digital Sales (Free)
🔹 Ideal for:
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Art, guides, resources, small downloads
🔹 Features:
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Set up a storefront with zero fees
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Accept donations + sell items
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Build community via membership tiers
🔹 Fees:
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Free version: 0% platform fee
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Ko-fi Gold ($6/month): unlocks extra features
🔹 Pros:
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Zero platform fees
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Simple and donation-friendly
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Good for beginners and side hustlers
🔹 Cons:
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Limited storefront features
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Lacks pro marketing tools
6. SendOwl – Great for Advanced Sellers
🔹 Ideal for:
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Entrepreneurs selling from their own website
🔹 Features:
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Secure product delivery
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Drip content
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Affiliate marketing support
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Cart recovery
🔹 Fees:
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Starts at $9/month
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No percentage fees
🔹 Pros:
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Powerful automation
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Secure delivery system
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Great for scaling
🔹 Cons:
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Monthly fee from the start
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Not a marketplace (no discovery traffic)
Comparison Table (At a Glance)
Platform | Best For | Platform Fee | Standout Feature |
---|---|---|---|
Gumroad | Templates, courses | 10% | Affiliate support |
Payhip | Flex sellers | 0–5% | Upsells + coupons |
Etsy | Planners, printables | 6.5% + $0.20 | Marketplace SEO |
Podia | Courses & webinars | 0–10% | Email + website builder |
Ko-fi | Simple downloads | 0% | Donations + shop |
SendOwl | Advanced users | $9/mo | Cart recovery |
Which Platform Is Right for You?
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Beginners: Gumroad or Payhip
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Artists & Designers: Etsy or Ko-fi
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Course Creators: Podia
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Pros & Scale-Ups: SendOwl
You can even combine platforms:
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Sell on Gumroad for general traffic
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List the same product on Etsy for exposure
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Host premium course bundles on Podia
Final Thoughts
There’s no one-size-fits-all platform—but with this list, you’re equipped to choose the right one based on your goals, audience, and products.
Whichever platform you pick, focus on:
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Clear product descriptions
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Eye-catching visuals
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Social proof & testimonials
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Consistent branding
Success comes from testing and refining—not just choosing the perfect platform.
Tags:
#DigitalProductSelling #EtsyGumroadComparison #OnlineMarketplaceGuide #BestPlatformsToSell #CreatorTools
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