How to Sell Notion Templates and Build a Passive Income Business in 2025
Learn how to create, package, price, and sell Notion templates online. Build passive income with this complete 2025 beginner’s guide.
Notion templates are the new digital goldmine.
From productivity planners to startup dashboards, people are earning $200 to $10,000+ per month just selling Notion layouts.
Whether you're a student, creator, entrepreneur, or side hustler—you can turn your Notion skills into a lucrative online business.
In this blog, you’ll learn how to create, package, price, and sell Notion templates that people will actually buy—no coding or design degree needed.
Why Sell Notion Templates?
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Explosive growth – Notion has 30M+ users and counting
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Zero overhead – no shipping, no printing, no stock
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Instant delivery = passive income
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High-profit margins (90%+)
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Perfect for creators, freelancers, productivity nerds, and startup founders
Top platforms like Gumroad, Etsy, and Notion Marketplaces make it easy to sell to a global audience.
Best-Selling Notion Template Ideas
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Personal Productivity Systems (task trackers, morning routines)
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Student Dashboards (assignments, exam prep, schedules)
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Startup or Creator Hubs (pitch decks, content calendars, launch planners)
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Freelance & Client Workspaces (project managers, invoices, CRM)
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Habit & Goal Trackers (fitness logs, journaling templates)
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Digital Planners (monthly/weekly formats)
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Notion for Couples, Parents, or Families (meal plans, budgets, schedules)
Step-by-Step: How to Create & Sell Notion Templates
Step 1: Choose a Niche with Buyers
Ask:
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Who uses Notion daily?
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What problem does your template solve?
High-value audiences:
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Tech founders → startup dashboards
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Students → study planners, semester organizers
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Creators → content calendars, income trackers
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Life coaches → goal-setting templates
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Remote teams → collaborative workflows
Step 2: Build a High-Quality, Modular Template
Start from scratch or remix an idea into something better.
Make sure your template is:
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User-friendly (even for Notion beginners)
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Aesthetic and functional (icons, cover banners, toggles)
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Customizable (modular sections, duplicatable pages)
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Efficient (linked databases, pre-set views, integrations)
Bonus Tip: Use Canva or Creative Market to source free icons and banners to enhance visual appeal.
Step 3: Add a Clear User Guide or Walkthrough
Include:
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Step-by-step instructions (written inside the template)
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A Loom video walkthrough (hosted on YouTube or Gumroad)
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Tips for customization
This builds trust and increases conversions.
Step 4: Choose Where to Sell Your Template
Top Platforms:
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Gumroad – Free, easy to use, supports Notion links Gumroad shop
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Etsy – Huge buyer base for digital goods
Join Etsy -
Notion Marketplaces – e.g., Notion Everything, Notionery, and Templately
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Your Blog (ExplainlyHub) – Best for SEO + email capture
Step 5: Price Your Notion Templates for Profit
Common price points:
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Starter Templates: $9–$19
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Creator Dashboards: $29–$49
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Advanced Systems (e.g. full CRMs): $79–$199+
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Bundle multiple templates to 2x–3x your value
Offer:
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Pay What You Want (PWYW) to drive traffic
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Freebie download to build your email list
Step 6: Promote Your Templates Effectively
Use:
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Pinterest – Share preview pins (e.g. “Notion for Creators” board)
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Instagram Reels – Quick 15-sec demos
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YouTube Shorts – “Tour My $39 Notion Template”
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TikTok – Behind-the-scenes of template design
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Twitter/X – “Just sold 5 Notion templates while sleeping” style tweets
🟢 Bonus: Add affiliate links to your blog that promote Notion, Gumroad, or Canva tools you use.
🔗 Related Post: How to Make Money with Canva AI Templates
Helpful Tools to Grow Your Notion Template Business
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Notion (Free + Paid Plans) – Get Notion (affiliate)
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Canva Pro – Create aesthetic covers/icons for your templates
Try Canva Pro for Free (affiliate) -
Gumroad – Sell your templates with instant downloads
Launch your Gumroad shop -
Loom – Record template walkthroughs
Use Loom Free -
ConvertKit – Capture emails and grow your buyer base
Free ConvertKit Plan
Freebie for Readers
Download: Free Notion Creator Starter Kit
Includes:
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Notion Content Calendar
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Social Media Post Tracker
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Creator Income & Expense Sheet
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Digital Product Checklist
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Bonus: Canva icon pack + tutorial link
Free for ExplainlyHub readers.
No sign-up required (optional ConvertKit form here).
FAQs
Q: Do I need a paid Notion account to sell templates?
No, you can create and share templates using a free Notion account.
Q: How do customers get access to the templates?
You’ll share a duplicate link (view-only) in your Gumroad or Etsy product delivery.
Q: Can I sell Notion templates made with free assets?
Yes! Just make sure you follow the asset licenses (e.g., icons, fonts) if using Canva or Creative Market.
Tags/Labels:
notion templates, passive income, make money online, gumroad templates, sell digital products, productivity tools, etsy seller, ai-powered creators
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